For the last [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.]]> The Archives of Disease in Childhood has published a study that found overweight youngsters are affected both physically and psychologically, with most negatively perceiving their bodies.  This has led youngsters to suffer poor self-confidence and in turn lead them to be less likely to participate in group exercise, in particular, while at school.

For the last few decades child obesity levels have been increasing slowly, so an in-depth look at why the problem is occurring is needed in order to better understand the issue.

Instead of just increasing the exercise that young children participate in, it is now clear that general eating habits need to be looked at as well, in order to combat the problem.

The EarlyBird Diabetes study took a close look at 200 city school children over an 11 year time span.  It found that increasing exercise had little effect on changing the weight of children that are obese.  On the other hand, it did show that children who continued to put on weight were guilty of spending less time exercising.

Thus, the information suggests that the problem is getting children to eat healthy and exercise the first of which is the sticking point for most.

The news of the study comes at the same time that the government announced their funding withdrawal for the upcoming Change4Life health campaign.  Prior to the cutback, £50m was invested in the initiative which was meant to help bring the obesity issue to the focus of people who live within the UK.

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Lanlsey stated that the coalition government will instead utilize social media in order to get the word about Change4Life across [...] No related posts. Related posts brought to you by Yet Another Related Posts Plugin.]]> Andrew Lansley, the health secretary, called on the drinks industry today to back the Change4Life anti-obesity drive backed by the government.  He also through out the £75m marketing budget set aside by Labour for the campaign.

Lanlsey stated that the coalition government will instead utilize social media in order to get the word about Change4Life across to people instead of the usual advertising campaigns.  He also added that the campaign would be directed as a social movement instead of a government campaign, with the government asking the commercial sector, local authorities, and charities to get involved.

The in initiative was first launched last year by Labour with the intention of running the campaign until the London Olympics take place in 2012 but now that the coalition government plans to slash the funds it may not be quite as long.

In his speech Change4Life, Lansley asked the drinks industry to help spread the message of healthy food past their focus on sugar, salt, and fat.  He also hinted however that he government will not seek regulation of drink and food advertising and marketing.

Lansley emphasized that with the change of government it is time to change the approach as well by getting business to back the social movement and support the movement instead of forcing them to.

A spokeswoman from the Department of Health stated that a decision has not been made if the government will still spend any money on advertising in traditional manners.

Lansley did add that that there have been many contributions already such as the Advertising Association offering £200m in advertising space and services from 33 different partners.

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