Marks & Spencer recently announced that in order to celebrate the 12 year partnership they have had with Breakthrough Breast Cancer, they are going to be giving bra solution advice for women who have had surgery following breast cancer. The idea behind this advice is that it is going to provide useful information to women who have suffered from this disease, and how they are going to cope with it in the future, especially in relation to buying bras.
The women’s individual stories highlight the different issues the four women affected by breast cancer have experienced and M&S’ Technical Manager for Lingerie, Julia Mercer, offers her advice on which post-surgery bras may be most suitable for women after various stages of surgery.
Julia highlights that: “It is always better to do a bra fitting when recommending any product for Post surgery as the scar tissue must be considered, and every surgery is different and breasts are different. Visit our stores where our bra fitters have been training in fitting and advising customers in this very important area.”
In addition to real life stories, the advice page also includes an informative, downloadable PDF guide to Post-Surgery Bras, which has been created in conjunction with Breakthrough Breast Cancer. The guide explains why the right bra is so important and highlights the different components of post-surgery bras, as well as detailing which M&S stores stock the post-surgery range.
Breakthrough Breast Cancer supporter Charlotte Maison, who is ten months post-mastectomy and took part in the clinic, owns bras from the M&S post-surgery range and likes them for their quality, price and the fact that she finds them to be more comfortable than other brands.
Christina Quilter, also part of the clinic, was diagnosed with breast cancer three years ago and is currently undergoing breast reconstruction. Christina likes the fact that M&S post-surgery bras are available on the high street, meaning she can try before she buys. Christina also remarks that M&S post-surgery bras are very comfortable and the two packs are great value for money.
M&S was the first high street retailer to create a range of post-surgery lingerie, after receiving a letter from a loyal M&S lingerie customer in 2005, outlining the challenge of finding pretty, affordable lingerie for women who, like her, had undergone breast cancer surgery.
The M&S Lingerie Department took action by developing a range tailored to meet these needs, and so M&S launched its ground-breaking collection in 2006. The range can be viewed here: http://www.marksandspencer.com/Lingerie-Underwear-Womens/b/43233030
M&S is dedicated to supporting women affected by breast cancer, offering an extensive range of post-surgery lingerie, which is updated each season. Julia Mercer works closely with Breakthrough Breast Cancer and their supporters, to continually develop and improve on the range.
As well as producing the post-lingerie range, M&S aims to raise awareness of breast cancer, with informative swing-tags on products, information in fitting rooms, as well as hosting NHS breast screening in store car parks. A proportion of M&S fundraising is used to fund the Breakthrough Generations Study, which looks into the causes of breast cancer.
The retailer raises over £2 million for Breakthrough Breast Cancer each year via donations on an exclusive range of products in October for Breast Cancer Awareness Month and the Spring for Fashion Targets Breast Cancer, employee fundraising, and a Change 4 Change scheme, which converts foreign and outdated currency into funds for the charity.