You can’t have failed to see the talk to FRANK adverts in the media; whether in the press or on TV. This is a listening service for young people who want to ask questions about anything drug related, or just have a sympathetic ear to pour out their problems if they have any. Drugs are a sensitive and difficult subject to broach with family or friends, and FRANK breaches that gap giving people an opening to discuss any worries.
The adverts at the heart of the campaign are portrayed in a light-hearted style but have a serious, underlying message. It is a fact that you don’t have to be an addict to take drugs, just as with other substance such as cigarettes and alcohol, the problems begin when you find your self needing a fix or a high rather than just fancying one in a recreational situation as you have in the past.
FRANK are there to help you before you reach the addict stage, and have all the problems related with drug addiction. Nobody needs the dangers of drug abuse spelt out to them, but every recovering addict will tell you that they thought they would be able to cope with it, that they could take it or leave, and deal with it on a recreational basis. The truth is that nobody wants to be addicted to anything, but such is the potency of drugs that you have little choice.
There are three videos in the current ‘talk to FRANK’ campaign that are running on British TV. The most popular seems to be the one where a mother tells her son that she needs to talk to him about drugs. He then yells “go go go” into a hidden mike and as SAS type assault squad smash into the kitchen through the window and doors and takes her away. The message is that taking drugs is illegal, talking about it isn’t.
This get across the message of what FRANK does; somebody to talk to when you feel you have no one, and one call to FRANK has, for hundreds of young people, made the difference between enjoying their young lives to the full, or heading down the road to addiction and the misery and despair it brings with it.
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